# FAQ

# General Questions

# How does the platform work?

Our platform works on the principle of an auction eCPM (CPC * CTR). When you create a campaign, you set a price for 1 click. During the process the campaign acquires its own CTR. The system analyzes the current indicators of all active campaigns from all advertisers automatically, determines the winner campaign and distributes traffic according to this information.

# What verticals can be the most profitable?

In our network you can advertise almost any offers. The best results can be waited for the following verticals: Dating, Gambling, Crypto currency, Sweepstakes, Adult content (it is necessary to choose «Dating» traffic type for this category).

# Is it allowed to advertise Adult content at your network?

Adult content is allowed, but it is necessary to choose «Dating» traffic type for this category. If neutral creatives and landing pages are used, it is also possible to choose «All» traffic type.

# What types of advertising are available now?

At the moment only ads via Push notifications are available, but we are working on new formats.

# What is the advantage of push-ads format?

The main advantages of push format are:

  • wide coverage of the audience
  • high CTR
  • all users are real people
  • ads visibility is about 95%
  • low cost

# Do you have a referral program?

We don't have a referral program at the moment.

# Push advertising

# How often is the subscriber base updated?

Subscriber base is updated every day.

# How often are push notifications sent to users?

Approximately once an hour.

# What time of day are push-notifications sent out?

Push notifications sending is available from 6:00 to 00:00 according to local subscription time. If you want push-ads to be sent to users during particular hours, you can adjust time of sending using the schedule, but in the range of 6:00-00:00.

# Where can I see the information on click rates and traffic volumes for countries and platforms?

Traffic Chart folder contains all statistics per last 24 hours about current bids and number of daily impressions for each separate country and platform.

# How often is the information about average and minimum bids updated?

The information is updated once an hour.

# What is the traffic percentage for mobiles and desktop?

Our traffic is about 80% mobile and 20% desktop.

# Campaigns

# When I try to create a campaign, the system doesn’t let me save it. Why?

In case of failure with saving the campaign, the system indicates the fields which must be edited, they are also highlighted in red.

In most cases the system does not let you save the campaign as the CPC is below the current minimum bid, set for the selected countries. We are working on the basis of an auction and it is impossible to set the CPC below the minimum bid.

The minimum, average and maximum bids are displayed next to the CPC field and also can be found in the Traffic Chart section. There you can see the latest bid statistics for each country and platform for the last 24 hours.

# How can I see the reason for the campaign rejection?

If a campaign was rejected, you can always see the reason. To do this, click on "Rejected" status - a note from the moderators will appear, where you will see the reason why the campaign was rejected. After that, you can edit it and send it to moderation again.

# What targeting settings are available?

For Push ads you can select the traffic type (Dating, Mainstream, All), platform, OS and campaign country. It is also possible to set Capping for impressions and clicks, set the sending schedule and campaign budget.

# How can I select the right traffic type for my offer?

When you create a campaign it is possible to select 1 of 3 traffic types – Dating, Mainstream, All.

  • Dating – any offers are accepted, including Adult content (creatives with nudity are allowed). The audience of subscribers are mostly men.
  • Mainstream – any offers are accepted, but excluding Adult content. The subscribers are 50% men and 50% women.
  • All – It is Dating + Mainstream if you want to reach a larger audience. Traffic is from both sources together. Adult offers are accepted only if they are advertised with neutral creatives and landing pages.

# What is Capping?

Impressions Capping – regulates how often the Push will be displayed to the same user. Clicks Capping – regulates how often the Push will be displayed to the user who had already clicked it before.

The system works on the basis of an auction (CPC*CTR). Therefore it is recommended to set at least the average bid for a selected country in order to increase chances of the campaign in the auction.

# What are push buttons for?

The buttons are displayed under the push notification. Mostly they are used to encourage a user to select the particular action and as a result to increase number of clicks. Therefore, a campaign improves the CTR, what gives it more chances of winning in the auction.

# What macros are available in your system and where can I find them?

The examples of all available macros are listed under the target URL line when you create a new campaign. At the moment the following macros are available:

  • {cost} – cost of done click, for example 0.005
  • {camp_id} – your campaign id, for example 1234.
  • {country} – the country of subscription that clicked on Alpha-2 format. For example FR
  • {platform} – campaign platform, Mobile or Desktop
  • {click_id} – unique id of the click, for example 063-0HM0QKENBU7BV-B3ME.

# How long is the campaign on moderation?

In most cases, a campaign is checked by moderators for several minutes, but sometimes it can stay on moderation for several hours.

# The campaign is stopped, but clicks continue to come. Why?

Due to the peculiarities of push format, impressions and clicks can be received much later than the actual sending time (the device was turned off, there was no internet, the recipient did not see the notification immediately). Clicks come from the committed sending, you can not stop the process instantly. As a result, clicks can come after the campaign has been stopped.

Most of impressions and clicks reach the audience during two hours after sending, but we count the clicks within 24 hours after the campaign was stopped. All clicks that come later will not be counted and will not be charged from your balance.

# Can I restart a campaign that was previously deleted?

A remote (archived) campaign can be restarted. To do this you need to select the Archived status on the campaigns page and restore the campaigns you want.

# Payments and finance

# What ways of adding funds are available?

To top up your balance you can use Webmoney, Paxum, Yandex Money, Bitcoin, Capitalist payment systems, Visa and Mastercard credit cards or you can add funds by bank transfer.

# What is the minimum deposit?

The minimum deposit amount is $100 (for all payment systems and credit cards) and $1000 (for bank wire transfer).

# Is there any commission charged for adding funds?

In case of depositing via Webmoney, Paxum and Capitalist, there is no commission for the service. Commissions for other payment methods are displayed on the top-up page.

# Does the quality of traffic depend on the balance?

The quality of traffic does not depend on the balance. But to create a new campaign you need to have at least $20 balance. If the funds in your account are close to zero, the impressions will slow down gradually. This is done in order to avoid extremely negative balance.

# How long are the funds credited to the account after the balance was topped up?

Usually transfer process takes several minutes. If you chose to pay via Bitcoin, the funds will be credited approximately in one hour.

# How is payment charged from the balance?

When you create a campaign, you set the CPC – a price for 1 click. Every time the recipient of the ad clicks on your push notification, the amount equal to the selected CPC for this campaign will be charged from the balance.